Australia’s wildlife is unlike anywhere else in the world, with animals and ecosystems that are as unique as they are beautiful. From the iconic kangaroos and koalas to the quirky wombats and the diverse creatures in our rainforests, our animals are an integral part of our national identity. However, it’s important that we demonstrate our love for these creatures through actions of respect, care, and protection, rather than through acts that may cause harm or distress.
Recently, an incident involving social media influencer Sam Jones drew widespread attention; one that saw her take a wombat joey from its mother for the sake of a viral video. This event is deeply upsetting, and despite the anger and distress it caused, we felt compelled to speak out about the issue. It’s not only a matter of personal outrage, but also a call to action to ensure that wildlife is treated with the respect and care it deserves.
The social media influencer has gained a following for her self-proclaimed “adventures” with Australian wildlife, and is known for posting videos showcasing various animals in controversial circumstances. This particular event, in which she separated a wombat joey from its mother quickly sparked outrage. It drew attention not only because of the distress caused to the animal but also because of the wider implications of her actions. For many, the incident represented a dangerous disregard for the well-being of wildlife in pursuit of social media engagement. As the video went viral, it shone a spotlight on the increasing issue of influencers engaging in irresponsible or harmful behaviour to gain views, often without considering the lasting effects on the animals.
But our wildlife deserves so much more than this. Our animals are not here for us to treat as props for our own fleeting moments of fame on social media. They are living, breathing creatures with instincts, emotions, and families. The effects of separating a young animal from its mother can be devastating, causing emotional distress and, in some cases, leading to abandonment. When these animals are distressed, their survival is at risk, and in some cases, they may never recover.
Australia is home to a stunning array of unique and vulnerable species, many of which face increasing threats due to habitat loss, climate change, and human interference. It’s crucial that we understand the impact of our actions, and the responsibility we carry when interacting with wildlife. Each encounter can either contribute to the preservation of these animals or cause irreversible harm. While it’s natural to feel awe and wonder at our wildlife, we must also recognise our duty to protect and nurture them, not exploit them for personal gain.


Wildlife is not a source of entertainment, it’s a vital part of the balance that sustains life on this planet. From pollinators that help our crops grow to apex predators that maintain the health of ecosystems, every animal plays a crucial role in maintaining the natural harmony that sustains us all. If we truly care about preserving the environment, we must begin by showing respect for its inhabitants, treating them with kindness and empathy.
In the case of the wombat joey, this is an important reminder of how fragile our connection with nature is. Every animal, no matter how small, plays an integral part in our ecosystem. When one piece of that ecosystem is disrupted, whether intentionally or through negligence, the entire system can suffer. Wildlife that is subjected to human interference can become disoriented, stressed, and vulnerable to disease. Their survival, and the survival of the species they represent, relies on the ability to live and grow in their natural environment, without fear or disturbance.
If humanity is to make a difference, it must begin with a simple principle: respect. Our actions towards wildlife should reflect the care we have for them. When we respect their space, their homes, and their lives, we show that we value their place in the world. This respect extends beyond just seeing them in their natural habitat, it means supporting conservation efforts, getting involved in initiatives that protect endangered species, and educating ourselves on how we can reduce our impact on the environment.
As individuals and communities, we can lead by example. It’s easy to forget that the choices we make every day have a ripple effect. Whether it’s participating in local clean-up efforts, supporting sustainable wildlife tourism, or sharing knowledge with others about the importance of conservation, we all have a role to play. For future generations to experience the joy of seeing a wombat in the wild, or a koala perched high in a eucalyptus tree, we need to be mindful of our impact and work towards a world where our wildlife can thrive.
The love we have for our unique Australian wildlife should be rooted in a deep commitment to protect and preserve it, not in exploiting it for a fleeting moment of social media fame. Instead of seeing animals as opportunities for our personal entertainment, we must respect them as the living beings they are, full of value and deserving of our care.
Australia’s wildlife is a vital part of what makes this country so special. It is up to each of us to ensure that we leave a legacy of respect, care, and protection, so that the creatures that call this land home will continue to flourish and thrive for generations to come.

